But, native mobile apps are not the end all be all when it comes to apps. Native mobile apps are probably what you are most familiar with (think the apps you download from the app store), and these typically do have to be built by a developer. There are a variety of different apps that can be built: native mobile apps, hybrid apps, web apps, and Progressive Web Apps (PWAs). This is a common perception around app development, but it’s not actually as hard as it might seem. If that last sentence left you thinking “wait, I thought apps had to be built by developers”, you're not alone. If you have ever put together a PowerPoint slide you will do just fine working with an app development platform. With an interactive app builder, you can build events apps, apps for sharing content, an app to navigate a healthcare facility, the options are endless! And the best part is you don’t even need coding experience to be able to do it. But once you find the best app builder for you and your mobile marketing team, you can build an app that is perfectly designed and customized to your needs. When it comes to an interactive app builder, the sky’s the limit! Okay, there are some limitations depending on what app builder (if it’s a free app builder some functionality might be limited). What’s Possible With an Interactive App Builder? With an interactive app builder, you can start building an app in the morning, have it done by the afternoon, and start seeing results by the evening. What if I told you that you could improve your mobile marketing strategy overnight by creating an app for your brand? App development no longer has to take weeks or months and no longer has to be outsourced for an absurd fee. By Lilly Thuma | Last Updated: Jan 28, 2021
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